The online presence is now indispensable for any company, but even more so for publishing in the age of digital reading. This is why the first checks on the seriousness of a publishing house starts right from the internet and then end up, if possible, in your own trusted bookstore. Ø The publisher's website was not developed with a free platform , where the advertising of the service provider remains. WordPress.com, Wix.com, and similar are fine for a personal blog but are not a good showcase for businesses and professionals. If they don't invest in an efficient and pleasant site, they will hardly invest in authors. Ø The referral email address is a domain address, not a free mailbox . If even we bloggers can afford to have a proprietary email, all the more reason the publishing houses must have it. Even an imaginative email address denotes little seriousness. Ø The VAT number of the business is indicated on the homepage of the site , as well as the registered of