Change is now part of everyday life in the media industry - and thus also for book publishers. Because: nobody can ignore digitization. But digitization does not just bring one challenge, it brings numerous ones. Suggested solutions are generated by startups that develop new and creative approaches in the digital environment, including for book publishers. We present three challenges in the book industry and the solutions proposed by startups. Challenge: combine print and digital Be mobile while reading your new book? Problematic. The printed book is additional weight and requires space. But is that why buying a book and e-book just to be able to read the latter on the go? This is where a leading startup wants to help with its app: after the book page has been scanned, it appears on the Smartphone in e-book format. So the reading pleasure can be continued seamlessly. Challenge: Be more than just a book Why should a digital book only consist of text and not contain additional feat...